Use this guide as a starting point for planning. Exact requirements depend on the business and the platforms involved.
Start with accurate business information
Use your real-world business name, relevant category and correct contact details. Avoid adding keywords to the business name unless they are part of the genuine name.
Choose service areas carefully
For a service-area business, list areas actually served and follow Google’s eligibility rules. Do not add an address that is not staffed or eligible for public display.
Explain what customers can expect
Add accurate services, relevant photographs, opening hours and a description that makes sense to a customer who has never heard of you.
Build trust without shortcuts
Ask customers for honest reviews without offering rewards or scripting ratings. Respond professionally and never publish customer details without permission.
Maintain the profile
Update holiday hours and contact details when they change. Review enquiries and website visits over time rather than assuming every view is a new customer.
What to do next
Write down your current business details, the questions customers ask most often and the one improvement that would make enquiries easier. For professional support, discuss your scope before making changes.